Times of crisis, when others are suffering and you want to help most, is also when heartless fraudsters tend to strike. If you’re planning a donation, watch for these signs that a charity isn’t on the up-and-up.

The fly-by-night charity. Every legitimate charitable association had a start date, and some are still being formed. But during a major crisis, such as a natural disaster, donate to charities that you trust, which means those with a proven track record. If you’re unsure, check out a charity watchdog group for details.

The evasive caller. If you get a phone call from a charity, don’t be afraid to ask direct questions and expect direct answers. A legitimate caller will be upfront about the charity, the percentage of funds allocated to administration and marketing, and what target groups will be helped by your donation. Beware of vague claims such as “educating the public” or “promoting awareness.”

The urgent online request. Social media postings, fake websites, and emails brimming with desperate pleas for money may originate from the backroom computer of a scam artist. Never divulge your financial information via email and don’t assume that social media messages about a particular charity are legitimate.

You want your donations to provide help where it is most needed, not line a fraudster’s pocket. Take time to make sure the charity you’re donating to is legitimate.

Contact us at consulting@reynoldsrowella.com for help identifying fraudsters. We’re here to help.